Marketing and Communications Coordinator

Pathways Employment Help Centre

At P.E.H.C. we believe in the power of potential.

We are on a mission to transform lives through Employment, Skills Training, and Advocacy and we are looking for someone who is just as passionate as we are. 

As a large, multi-faceted, employment charity we have multiple brands and channels reaching the community. These include three social enterprises, as well, our online platforms.

Job Title: Marketing and Community Engagement Coordinator

Reports To: Chief Executive Officer

Job Summary

The Marketing and Community Engagement Coordinator is responsible for planning, implementing, and managing strategic marketing, communications and community engagement efforts to advance the organization’s mission and goals. Working alongside the Pathways Marketing team, the primary focus of this role is to coordinate the development of digital and traditional marketing content, internal and external communications, and community engagement initiatives. This role has a significant focus on storytelling while overseeing traditional marketing, communications, and community engagement initiatives.

Key Responsibilities

Marketing Strategy and Storytelling Campaigns:
 

• Collaborate with leadership to develop integrated marketing strategies that align with organizational objectives.
• Coordinate traditional and digital marketing campaigns, ensuring consistency across channels
• Develop and implement a comprehensive storytelling strategy to communicate the organization’s purpose and values.

Community & Stakeholder Engagement:
 

• Work with leadership, employees, clients, and partners to uncover and document stories demonstrating impact and inspiring action.
• Attend events to represent the organization, capture live content for digital platforms and ensure appropriate branding is displayed
• Lead Pathways Community Outreach initiatives

Digital Marketing:
 

• Work with Pathways Digital Marketing & Engagement Specialists
• Develop and execute comprehensive digital marketing strategies to increase online visibility and engagement.
• Manage and grow the organization’s presence on social media platforms, creating and scheduling engaging content that aligns with the brand.

Qualifications

Education and Experience:
 

• Bachelor’s degree or Diploma in Marketing, Digital Marketing, Communications, Public Relations, or a related field.
• 4-7 years of experience in marketing, communications, or digital marketing roles.
• Proven experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.

Skills and Competencies:

• Strong understanding of digital marketing principles, SEO, and analytics.
• Proficiency with content management systems (CMS), including WordPress or similar platforms.
• Passion for storytelling and an innate curiosity about people and ideas.
• Leadership and team-building skills with a collaborative mindset.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Loomly).
• Strong writing and editing skills and proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) are a plus.
• Excellent organizational and project management skills.

Salary and Benefits

• Competitive salary based on experience.
• Comprehensive benefits package, including health insurance, personal emergency leave, retirement plans, and paid time off.

Application Instructions

Please submit your resume, cover letter, and a portfolio of relevant digital marketing campaigns or content to marketingjobs@pathwaysehc.ca by December 13, 2024.  Please include salary expectations in the cover letter.